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“It’s better to be a pirate than to join the Navy.” — Steve Jobs

Luca Gallarelli

Group Chief Executive Officer, TBWA\South Africa

Luca Gallarelli - Group CEO, TBWA\South Africa

Luca Gallarelli is Group CEO of TBWA\South Africa, a multi-disciplinary group of agencies spanning the specialist to integrated spectrum. Over the last 18 years, Gallarelli has led complex multi-disciplinary teams, honing a natural ability to drive growth through organisational cohesion. Prior to joining TBWA\South Africa, Gallarelli was Managing Director of Ogilvy Cape Town for four years and Group Managing Director of Ogilvy South Africa for two years where he led 700 multidisciplinary advertising professionals across Johannesburg, Cape Town and Durban. A key achievement in this role was his successful consolidation of 14 operating companies into dynamically integrated campuses covering PR, digital, advertising and shopper across South Africa. Highlights of Gallarelli’s career include; iconic multiple award-winning work for Musica while at the Jupiter Drawing Room and turning around the Carling Black Label brand with SAB’s Be The Coach campaign while at Ogilvy. The SAB campaign won gold at both Cannes and One Show, and multiple gold medals and Grand Prix awards at the Loeries. Gallarelli also achieved a Cannes Grand Prix for Carling Black Labels’ Soccer Songs for Change campaign. He is equally proud of his near decade-long work on the Volkswagen brand, one of the longest and most celebrated relationships in South African advertising. Gallarelli was drawn to TBWA\ by the operational and creative potential in the collective’s multi-agency structure, including, TBWA\Hunt\Lascaris, GRID Worldwide, Yellowwood, HDI Youth Consultancy, Magna Carta and Sting Content. While remaining porous to the TBWA\ global collective, Gallarelli is sharpening the client proposition capabilities of the South African group by building an integrated operating dynamic literate in technology and rooted in the market and cultural idiom of change. Gallarelli is passionate about the creative product that works – measurably. Getting this right means building partnerships that provide a platform for the best thinking and work to emerge, fuelled by the power of creativity and collaboration. A sports-mad dad, Gallarelli is a passionate and proud product of Port Elizabeth and the Eastern Cape.

Siphokazi Chivizhe

Group Chief Financial Officer, TBWA\South Africa

Neo Selwe

Group HR Director, TBWA\South Africa

Blessing Maseko

Group IT Director, TBWA\South Africa

John Hunt

Creative Chairman, TBWA\Worldwide

Pete Khoury

Chief Creative Officer, TBWA\Hunt\Lascaris

Karabo Denalane

Chief Executive Officer, TBWA\Hunt\Lascaris

Graham Cruikshanks

Director of Africa Operations, TBWA\South Africa

Angela Trattles

Operations Director, TBWA\Hunt\Lascaris Coastal

David Uribe

Regional Head of Data, CEE, Africa & Middle East

Mary Gearing

Deputy Managing Director, Magna Carta Johannesburg

Moliehi Molekoa

Managing Director, Magna Carta Johannesburg

Lisa Biggs

Managing Director, Magna Carta Cape Town

Wimpie Le Roux

Managing Director, TBWA\Hunt\Lascaris Coastal

Lindsay Thompson

Events Director, TBWA\Hunt\Lascaris Coastal

Praveen Inderpersadh

Managing Director, TBWA\Hunt\Lascaris Coastal

Masego Motsogi

Managing Director, GRID Worldwide

Adam Byars

Joint Chief Executive Officer & Partner, GRID Worldwide

Nathan Reddy

Chief Creative Officer & Founder, GRID Worldwide

Refilwe Maluleke

Managing Director, Yellowwood and Chief Strategy Officer, TBWA\South Africa

Yatish Narsi

Chief Experience Officer, GRID Worldwide

David Cohen

Joint Chief Executive Officer & Partner, GRID Worldwide

Joanne Thomason-Jones

Managing Director, TBWA\Hunt\Lascaris Coastal

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