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Backs\ash Africa

Igniting Cultural Hunger

Backslash Africa is a proprietary TBWA\ discipline that highlights the latest shifts in culture. It encompasses insights from popular culture, news, events, initiatives, trending hashtags, inventions and brand communications.

Backslash Africa consists of over 50 spotters who contribute to a stream of valuable insights from the continent. We curate and share insights on significant happenings and emerging trends to help our teams and clients better identify business opportunities in culture.

Find out what Backslash can do for your business.

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