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Backs\ash Africa

Igniting Cultural Hunger

Backslash Africa is a proprietary TBWA\ discipline that highlights the latest shifts in culture. It encompasses insights from popular culture, news, events, initiatives, trending hashtags, inventions and brand communications.

Backslash Africa consists of over 50 spotters who contribute to a stream of valuable insights from the continent. We curate and share insights on significant happenings and emerging trends to help our teams and clients better identify business opportunities in culture.

\Special Edition:

WoMenopause

Hear from an OBGYN who is challenging old-school stigmas around menopause and women's health.
:60 to an Edge

Death Becomes Us

Enter the death wellness movement—brought on by an aging population ready to relieve the dread of death...
\Special report:

Zero Out — Dopamine Fasting

Dopamine fasting is fast becoming a way to peel back the weight of a fast-paced world, where less is more.
\Special report:

Zero Out — Business of Silence

Life is noisy. But noise is about to get the silent treatment giving us the chance to preserve our sanity, health and overall well-being.
\Special Edition:

Sober Social

It’s being dubbed the “sober curious” movement. A growing number of people are reducing how much booze they drink...
\Special Edition:

In Bed with a Sleepfluencer

Backslash met with professional napper and sleepfluencer, @FollowTheNap, to learn how wellness is moving into the home.

Drag Professor

Drag queen Rita von Hunty takes it upon herself to teach poli-sci classes on YouTube and in person.

Find out what Backslash can do for your business.

Let's get together.

Regional New Business
ntombi.malaza@tbwa.co.za
(+27)11 322 3100
General Africa Enquiries
zibone.mona@tbwa.co.za
(+27)11 322 3100
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